News Reporter
Jess Weatherbed is a news writer, and part of The Verge UK-based team. While passionate about the future of technology, she originally trained as a prosthetics makeup and wig-making technician, fuelled by a love of animatronics and practical movie effects.
Jess started her career at TechRadar, covering news and hardware reviews across computing, PC gaming and streaming. Additional bylines can be found at GamesRadar, PCGamer, Creative Bloq and Space.com.
After joking about “AI” being a drinking game trigger at MAX, Adobe’s chief product officer Scott Belsky said the company is moving away from the “prompt era” of the tech — which “cheapened and undermined the craft of creative professionals” by generating anything from text descriptions.
Instead, the new “control era” aims to improve creative workflows with AI in more specific ways within Creative Cloud apps.
Adobe has added a bunch of new AI “quick actions” that automatically apply effects for retouching backgrounds, teeth, eyes, skin, and more.
Lightroom’s mobile apps also now have the “Generative Remove” feature that was introduced to the desktop editor in May — making it easier to delete annoying objects from your images on the go.
Teased during the demo for Project Concept, Adobe says V4 of its Firefly Image Model will allow users to highlight areas of a generated image to adjust without making it again from scratch— for example, adding a guitar to a specific surface.
V3 has only just rolled out to Creative Cloud apps but this latest update will be available soon according to Adobe.
Dubbed “Project Concept,” this in-development planning app allows multiple creatives to hash out ideas in real time by mind-mapping inspirational images — just like Figma’s mood board tools.
Project Concept also includes a built-in generative AI “remix” feature that blends together aspects from multiple reference images. It’s not available yet, but Adobe says we’ll know more “in the near future.”
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Some audience pictures snapped by Adobe Principal Director Terry White at today’s Max event started appearing in Frame.io in real-time as he was taking them, without needing to connect the camera to a computer.
And because his account was synced with Lightroom, they appeared there too — meaning there’s basically no delay for photographers to get their snaps ready for editing.
Adobe design evangelist Michael Fugoso was so excited to demo Project Neo — an Illustrator-like app for 3D design that was teased last year — that it felt like Bill and Ted had taken to the stage.
Project Neo is available as a free beta right now but we’ll hear more about general availability in the coming months.
