Skip to main content
All Stories Tagged:

Creators

YouTube, Instagram, SoundCloud, and other online platforms are changing the way people create and consume media. The Verge's Creators section covers the people using these platforms, what they're making, and how those platforms are changing (for better and worse) in response to the vloggers, influencers, podcasters, photographers, musicians, educators, designers, and more who are using them. The Verge’s Creators section also looks at the way creators are able to turn their projects into careers — from Patreons and merch sales, to ads and Kickstarters — and the ways they’re forced to adapt to changing circumstances as platforms crack down on bad actors and respond to pressure from users and advertisers. New platforms are constantly emerging, and existing ones are ever-changing — what creators have to do to succeed is always going to look different from one year to the next.

Featured stories

Adobe Max 2024: all the major announcements around design and AI

From a AI video model to new features for Creative Cloud apps, here’s everything announced at this year’s Adobe Max conference.

Photoshop is getting a bunch of new AI tools

AI-powered features are launching across the Creative Cloud suite, with new tools also inside Illustrator, Premiere Pro, and InDesign.

J
External Link
YouTube is testing “AI-enhanced” suggestions for comment replies.

Could be a helpful way to for creators to more easily reply to comments from their audience. The test is small right now and available only on the mobile app, according to a post about the test.


You can now make your longer Short.

You can now upload YouTube Shorts that can be as much as three minutes long.

They won’t immediately show up as Shorts, though, according to YouTube’s Rene Ritchie — the full rollout for that across YouTube will take a bit.


Adobe looks to a new era for generative AI.

After joking about “AI” being a drinking game trigger at MAX, Adobe’s chief product officer Scott Belsky said the company is moving away from the “prompt era” of the tech — which “cheapened and undermined the craft of creative professionals” by generating anything from text descriptions.

Instead, the new “control era” aims to improve creative workflows with AI in more specific ways within Creative Cloud apps.


Scott Belsky on stage at Adobe MAX 2024
Belsky says AI tools should help to remove frustrating labor-intensive tasks around content creation, and not produce a sloppy final product.
Image: The Verge / Jess Weatherbed
You can now use Lightroom mobile like Google’s Magic Editor.

Adobe has added a bunch of new AI “quick actions” that automatically apply effects for retouching backgrounds, teeth, eyes, skin, and more.

Lightroom’s mobile apps also now have the “Generative Remove” feature that was introduced to the desktop editor in May — making it easier to delete annoying objects from your images on the go.


It's kinda like a semi-professional version of the popular Facetune app.
It's kinda like a semi-professional version of the popular Facetune app.
Image: Adobe
Adobe’s next AI Image generator update will make editing easier.

Teased during the demo for Project Concept, Adobe says V4 of its Firefly Image Model will allow users to highlight areas of a generated image to adjust without making it again from scratch— for example, adding a guitar to a specific surface.

V3 has only just rolled out to Creative Cloud apps but this latest update will be available soon according to Adobe.


Firefly Image V4 is already powering generative AI features in Adobe’s incoming Project Concept planning tool.
Firefly Image V4 is already powering generative AI features in Adobe’s incoming Project Concept planning tool.
Image: The Verge / Jess Weatherbed
This Adobe project resembles one of Figma’s best features.

Dubbed “Project Concept,” this in-development planning app allows multiple creatives to hash out ideas in real time by mind-mapping inspirational images — just like Figma’s mood board tools.

Project Concept also includes a built-in generative AI “remix” feature that blends together aspects from multiple reference images. It’s not available yet, but Adobe says we’ll know more “in the near future.”


<em>Judging by the live demo presented at Adobe Max, the mood board canvas in Project Canvas can be MASSIVE.</em>

1/2

Judging by the live demo presented at Adobe Max, the mood board canvas in Project Canvas can be MASSIVE.
Image: The Verge / Jess Weatherbed
Frame.io’s camera-to-cloud integration is mind-blowingly fast.

Some audience pictures snapped by Adobe Principal Director Terry White at today’s Max event started appearing in Frame.io in real-time as he was taking them, without needing to connect the camera to a computer.

And because his account was synced with Lightroom, they appeared there too — meaning there’s basically no delay for photographers to get their snaps ready for editing.


The pictures were appearing on the big screen within 1-2 seconds.
The pictures were appearing on the big screen within 1-2 seconds.
Image: The Verge / Jess Weatherbed

RIP XOXO

An Irish wake for a social media era of creative internet.

‘BOOM, WHATUP HOMIES’

Adobe design evangelist Michael Fugoso was so excited to demo Project Neo — an Illustrator-like app for 3D design that was teased last year — that it felt like Bill and Ted had taken to the stage.

Project Neo is available as a free beta right now but we’ll hear more about general availability in the coming months.


A picture taken of the Project Neo demo at Adobe Max 2024
‘We’re in a 3D space homies! Sick!’
Image: The Verge / Jess weatherbed

Adobe’s AI video model is here, and it’s already inside Premiere Pro

New beta tools allow users to generate videos from images and prompts and extend existing clips in Premiere Pro.

W
TikTok
MOC.ECNAVDJ.

While campaigning for the US Senate in 2021, Vice Presidential nominee JD Vance filmed a Facebook Live using his smartphone’s selfie camera, which mirrored the image, and therefore his campaign signs.

That can be fixed, but Vance’s idea — rotating the phone — is not it. (I recommend waiting a moment to turn on the volume, unless you’re a fan of TikTok’s text-to-speech voices.)


Instagram’s Threads: all the updates on the new Twitter competitor

The latest app taking on Twitter is getting a boost from Instagram’s billions of users.

Canva is walking back some of its pricing changes.

The company says that Canva Teams users will still be able to add up to four users to the account for free, after previously planning to move existing subscribers to a pricing model that charges an additional fee per user.

It’s also introducing a “Pricing Promise” to help win back some of the faith it lost when some users were faced with massive price increases.


J
Twitter
Hurricane Milton hits tonight, and it’s past the point of evacuation. Creators are still there.

We might not hear from them for a while if Milton knocks out power and communicates like Hurricane Helene did. “Life-threatening” hurricane-force winds and flash floods are on the way, the National Hurricane Center warns.


A
Youtube
A lot of work went into making this transparent iPhone 16 Pro.

Wanting to put its internals on display, YouTube’s Phone Repair Guru stripped an iPhone 16 Pro’s back panel down to the glass using a surprisingly complicated process. Gallium was even used to remove a thin layer of aluminum as the two metals react to create a soft alloy. The results look great, but maybe don’t try this mod at home.


N
External Link
The AI-generated ads are coming.

If you thought standard-issue ad tech was a little weird and creepy, get ready for the future: platforms letting marketers use all their data to make an infinite number of AI-generated ads specifically targeted to individual viewers. Digiday reports on TikTok’s Smart+, which competes with similar offerings from Meta and Google:

Marketers can let TikTok’s AI handle the heavy lifting — building and delivering ads to drive conversions, leads, or app downloads. […] The pitch is all about simplicity and speed — no more weeks of guesswork and endless A/B testing, according to Adolfo Fernandez, TikTok’s director, global head of product strategy and operations, commerce.

Super normal, everyone! No potential issues here!


You can now accessorize your Framework laptop with Lego.

If you’re a Framework laptop user with access to a 3D printer you’ve now got an important question to ask yourself. Do you prioritize being able to accessorize your machine with Lego using this 3D-printed adapter with studs and tubes that fits into the Framework’s expansion card port? Or is adding another USB-C or HDMI port a higher priority? Decisions, decisions...


Two examples of Lego used to upgrade a Framework laptop.
Got Lego? You can use it to further upgrade your Framework laptop with this 3D-printed adapter.
Image: Printables
M
External Link
Substack’s Patreon-like pivot.

Substack has long positioned itself as a safe haven for independent writers — including, at times, publications that contain Nazi and other extremist content.

The newsletter platform is now looking to be somewhere fans can go to financially support their favorite content creators, not just writers, because income from other social platforms can be unreliable. Where have I heard that before?


W
Youtube
Scope creep.

Colin of the This Does Not Compute YouTube channel says what started as a Macintosh SE/30 motherboard repair turned into spending “over a year and about a thousand bucks” building this franken-Mac, instead.

He used some original parts; but it’s otherwise assembled from new old-stock chips, a custom motherboard, and solid polymer caps that will “never leak like electrolytic ones tend to.” The end result? A functional, RGB-laden, translucent SE/30.


W
Twitter
YouTube has almost reversed all the damage from a channel-deleting glitch.

After a bug “incorrectly flagged” some channels for spam and removed them, YouTube started working on getting the channels back. That’s done, the Team YouTube X account posted — now it’s just working to get the last few videos reinstated.


W
External Link
Texas is suing TikTok for sharing minors’ personal data.

State Attorney General Ken Paxton alleges that TikTok has violated the Securing Children Online through Parental Empowerment Act by not giving parents control of their kids’ privacy and account settings, writes Reuters. TikTok denied the allegations in a statement to The Texas Tribune.

TikTok A federal judge blocked part of the act requiring large social networks to stop harmful content from reaching minors just prior to the law taking effect on September 1st.